AI SALES COACHING

The clearest path to closed-won.

Instinct AI helps founders and sales teams improve every call with coaching that happens automatically in the background. No extra admin, no disruptive workflows, and no clunky tools getting in the way. Just sharper execution, better conversations, and coaching that turns every call into an opportunity to improve.

Start Free TrialSee How It Works
Setup in 2 minutes
No credit card required
Post-Call Coaching2 min ago
Discovery Depth
85
Objection Handling
62
Closing Technique
74
Talk Ratio
91
You missed locking down the next step in both calls. Tomorrow's focus: secure a concrete calendar invite.
Follow-up drill sent

The Coaching Gap That's Costing You Deals

Your calls are recorded. Your CRM has the data. But without consistent follow-through, feedback gets lost and your performance stagnates.

83%

of coaching insights never turn into action

Founders and sales leaders are stretched thin. They review a few calls, give feedback once, and move on. They forget the guidance, and the same mistakes show up again in the next deal cycle.

20%

of feedback is retained after 48 hours

One-off call reviews rarely create lasting behavior change. Without repetition, reminders, and accountability, you fall back into old habits fast.

3x

performance gap between top reps and everyone else

The difference is not just talent. It is consistent coaching, timely feedback, and clear reinforcement. Most startup teams do not have the management bandwidth to deliver that at scale.

HOW IT WORKS

From Call to Coaching in Seconds

No setup headaches. No behavior change for your reps. Just connect Granola and start improving.

1

Connect Granola

Link your Granola.ai account in one click. No behavior change required from your team.

2 minutes
2

AI Analyzes Every Call

Instinct reviews your conversations across 5 key dimensions: Discovery Questions, Objection Handling, Next-Step Lock-Down, Talk Ratio, and Question Quality.

Automatic
3

Get Personalized Coaching

After every call, receive specific, actionable coaching tailored to your skill gaps. Not generic tips—real feedback on what you said and how to say it better.

Post-call
4

Follow Through Until It Sticks

Daily nudges, micro-drills, and progress tracking ensure you don't just hear feedback—you internalize it. This is where the actual behavior change happens.

The differentiator

Everything Your Team Needs to Improve Revenue Performance

Give every rep clear, personalized coaching. Give every manager leverage. Help the whole team improve faster and close more consistently.

Call Analysis

Every call is analyzed against the behaviors that matter most in startup sales, from discovery quality and objection handling to next-step discipline, talk ratio, and question quality. See where deals are slipping, and what needs improvement next.

DiscoveryObjectionsNext StepsTalk RatioQuestions

Personalized Coaching Plans

Each rep gets a personalized coaching plan based on actual call behavior and performance patterns. Instead of generic feedback, they get focused guidance on the few changes most likely to improve deal conversion.

Plan adapts automatically

Behavior Change & Reinforcement

Turn coaching into consistent behavior change through reminders, micro-drills, and progress tracking. Not just feedback after the call, but reinforcement that helps reps build better habits over time.

What makes Instinct different
Coming Soon

Manager Dashboards

See your entire team's improvement trajectory without listening to every call. Know exactly who needs attention and what coaching to give them.

5+ hrs saved per manager/week
Coming Soon

Deal Intelligence

Understand which deals are at risk based on conversation quality signals. Spot weak discovery, missing stakeholders, or stalled momentum before it's too late.

2 deals need attention
INTEGRATED WITH GRANOLA

Coaching That Happens After the Call

Instinct AI reviews conversations and delivers clear, practical feedback reps can act on right away.

Invisible Recording

No bot participant. Captures system audio at the OS level — your prospects never know.

Works Everywhere

Zoom, Google Meet, Teams, Slack Huddles, WebEx — any platform your reps already use.

Zero Setup for Reps

If your team already uses Granola, Instinct works immediately. No new tools, no new workflows.

Privacy-First

Your call data stays yours. Audio is never stored, and nothing is used to train AI models.

Granola.aiRecords calls
InstinctCoaches reps
Your RepsClose more deals
0%
Higher Close Rates
0%
Faster Rep Ramp
0+ hrs
Saved Per Manager/Week
0x
More Coaching Coverage
★★★★★
"We saw a 34% jump in close rates within 6 weeks. The daily follow-through nudges are what made the difference — reps actually retained what they learned."
Rachel K.
Rachel K.
VP of Sales
★★★★★
"My win rate increased from 18% to 29% in one month. Instinct identified patterns in my discovery calls I had never noticed, and kept pushing me until I corrected them."
Marcus T.
Marcus T.
Senior AE
★★★★★
"I used to spend 5+ hours a week reviewing calls manually. Now Instinct handles the analysis and I focus on strategic coaching. It's like having an extra manager on the team."
Dana L.
Dana L.
Sales Manager
PRICING

Simple Pricing.
No Surprises.

One plan. Everything included.

All-In-One

Pro

AI coaching for every sales call

$19/month
Get Started

14-day free trial · Cancel anytime

  • Unlimited calls
  • Post-call scorecards
  • Personal coaching plan
  • Weekly email digests
  • Skill tracking & trends
Your Data Stays Yours
Audio never stored, transcripts never train AI
14-Day Free Trial
No credit card required
Trusted by 200+ Sales Teams
34% average close rate improvement

Frequently Asked Questions

Granola captures calls by recording system audio at the OS level — no bot joins your meeting. After the call, Granola generates a transcript which Instinct analyzes to produce scorecards, coaching plans, and follow-through drills. The integration is seamless: if your team uses Granola, Instinct works immediately with zero additional setup.
Instinct scores calls across 5 key dimensions: Discovery Questions, Objection Handling, Next-Step Lock-Down, Talk Ratio, and Question Quality. Each scorecard breaks down specific moments in the conversation with transcript citations and actionable suggestions.
Gong is a diagnostic tool — it tells you what happened on calls. Instinct is a coaching tool — it tells reps what to practice and follows through until they actually improve. Think of Gong as the MRI and Instinct as the physical therapist. We also integrate with Granola instead of requiring a recording bot, so your prospects never feel surveilled.
After each call, Instinct identifies the top 1-2 skill gaps and creates micro-drills — short, focused exercises delivered via Slack or email. These drills repeat with variations over the following days until the rep demonstrates improvement on their next calls. It's spaced repetition applied to sales skills.
Yes. Managers can set team-wide coaching priorities (e.g., "focus on discovery this quarter"), create custom playbooks, and adjust scoring rubrics to match their sales methodology. The manager dashboard shows team-wide trends so you can spot systemic issues and track improvement over time.
Most teams see measurable improvement in 2-3 weeks. The daily follow-through mechanism means reps practice consistently rather than getting feedback once and forgetting it. Teams typically see a 15-20% improvement in targeted behaviors within the first month, compounding over time.
Yes. Audio is never stored. Transcripts are processed via encrypted channels and are never used to train AI models. Your data stays yours.

Turn Coaching Into Revenue

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