AI SALES COACHING

Every Call Makes You Better. Automatically.

Instinct connects to Granola.ai, analyzes your sales conversations, and delivers personalized coaching that follows through until you actually improve.

Start Free TrialSee How It Works
No bot joins your calls
Setup in 2 minutes
No credit card required
Post-Call Coaching2 min ago
Discovery Depth
85
Objection Handling
62
Closing Technique
74
Talk Ratio
91
You missed 2 budget qualification questions. Tomorrow's drill: BANT framework refresher.
Follow-up drill sent

The Coaching Gap That's Costing You Deals

Your team records calls. Your CRM is full of data. But insights without action are just expensive recordings.

83%

of coaching insights never get acted on

Managers are stretched thin. They review a handful of calls, give feedback once, and move on. The rep forgets by Thursday. The coaching moment is gone forever.

20%

of feedback is retained after 48 hours

One-off coaching sessions don't create lasting change. Without reinforcement, reps default to old habits by the next call.

3x

gap between top performers and the rest

The difference isn't talent. It's consistent, personalized coaching at scale. Most teams can only afford to coach a few reps manually.

HOW IT WORKS

From Call to Coaching in Seconds

No setup headaches. No behavior change for your reps. Just connect Granola and start improving.

1

Connect Granola

Link your Granola.ai account in one click. Your calls are already being captured bot-free—no behavior change required from your team.

2 minutes
2

AI Analyzes Every Call

Instinct reviews your conversations across 5 key dimensions: Discovery Questions, Objection Handling, Next-Step Lock-Down, Talk Ratio, and Question Quality.

Automatic
3

Get Personalized Coaching

After every call, receive specific, actionable coaching tailored to your skill gaps. Not generic tips—real feedback on what you said and how to say it better.

Post-call
4

Follow Through Until It Sticks

Daily nudges, micro-drills, and progress tracking ensure you don't just hear feedback—you internalize it. This is where the actual behavior change happens.

The differentiator

Everything You Need to Coach at Scale

Your reps get a personal AI coach. Your managers get their time back. Everyone closes more deals.

Post-Call Scorecards

Every call scored across Discovery Questions, Objection Handling, Next-Step Lock-Down, Talk Ratio, and Question Quality. See exactly where you excel and where to improve.

DiscoveryObjectionsNext StepsTalk RatioQuestions

AI Coaching Plans

Personalized improvement paths based on real performance patterns. Each rep gets a coaching plan tailored to their specific weaknesses—updated after every call.

Plan adapts automatically

Follow-Through Engine

Daily nudges, micro-drills, and progress tracking that drive lasting behavior change. Not just feedback—accountability until the skill is locked in.

What makes Instinct different

Manager Dashboards

See your entire team's improvement trajectory without listening to every call. Know exactly who needs attention and what coaching to give them.

5+ hrs saved per manager/week

Deal Intelligence

Understand which deals are at risk based on conversation quality signals. Spot weak discovery, missing stakeholders, or stalled momentum before it's too late.

2 deals need attention
POWERED BY GRANOLA

Built for Granola. No Bots. No Friction.

Granola captures your calls without joining as a participant. No awkward "Recording Bot has joined" announcements. No guarded conversations. Just natural selling — and AI coaching that happens after.

Invisible Recording

No bot participant. Captures system audio at the OS level — your prospects never know.

Works Everywhere

Zoom, Google Meet, Teams, Slack Huddles, WebEx — any platform your reps already use.

Zero Setup for Reps

If your team already uses Granola, Instinct works immediately. No new tools, no new workflows.

Privacy-First

Your call data stays yours. Audio is never stored, and nothing is used to train AI models.

Granola.aiRecords calls
InstinctCoaches reps
Your RepsClose more deals
34%
Higher Close Rates
50%
Faster Rep Ramp
5+ hrs
Saved Per Manager/Week
3x
More Coaching Coverage
★★★★★
"We saw a 34% jump in close rates within 6 weeks. The daily follow-through nudges are what made the difference — reps actually retained what they learned."
Rachel K.
Rachel K.
VP of Sales
★★★★★
"My win rate went from 18% to 29% in a month. Instinct spotted patterns in my discovery calls I'd never noticed — and kept drilling me until I fixed them."
Marcus T.
Marcus T.
Senior AE
★★★★★
"I used to spend 5+ hours a week reviewing calls manually. Now Instinct handles the analysis and I focus on strategic coaching. It's like having an extra manager on the team."
David L.
David L.
Sales Manager
PRICING

Simple Pricing. No Surprises.

One plan. Everything included.

All-In-One

Pro

AI coaching for every sales call

$9.99/month
Get Started
  • Unlimited calls
  • Post-call scorecards
  • Personal coaching plan
  • Weekly email digests
  • Skill tracking & trends

Frequently Asked Questions

Granola captures calls by recording system audio at the OS level — no bot joins your meeting. After the call, Granola generates a transcript which Instinct analyzes to produce scorecards, coaching plans, and follow-through drills. The integration is seamless: if your team uses Granola, Instinct works immediately with zero additional setup.
Instinct scores calls across 5 key dimensions: Discovery Questions, Objection Handling, Next-Step Lock-Down, Talk Ratio, and Question Quality. Each scorecard breaks down specific moments in the conversation with transcript citations and actionable suggestions.
Gong is a diagnostic tool — it tells you what happened on calls. Instinct is a coaching tool — it tells reps what to practice and follows through until they actually improve. Think of Gong as the MRI and Instinct as the physical therapist. We also integrate with Granola instead of requiring a recording bot, so your prospects never feel surveilled.
After each call, Instinct identifies the top 1-2 skill gaps and creates micro-drills — short, focused exercises delivered via Slack or email. These drills repeat with variations over the following days until the rep demonstrates improvement on their next calls. It's spaced repetition applied to sales skills.
Yes. Managers can set team-wide coaching priorities (e.g., "focus on discovery this quarter"), create custom playbooks, and adjust scoring rubrics to match their sales methodology. The manager dashboard shows team-wide trends so you can spot systemic issues and track improvement over time.
Most teams see measurable improvement in 2-3 weeks. The daily follow-through mechanism means reps practice consistently rather than getting feedback once and forgetting it. Teams typically see a 15-20% improvement in targeted behaviors within the first month, compounding over time.
Yes. Audio is never stored. Transcripts are processed via encrypted channels and are never used to train AI models. Your data stays yours. We're SOC 2 compliant and offer enterprise-grade security features including SSO, SAML, and custom data retention policies.
Your Data Stays Yours
Audio never stored, transcripts never train AI
14-Day Free Trial
No credit card required
Trusted by 200+ Sales Teams
34% average close rate improvement

Start Coaching Every Rep, Every Call

Start Free Trial with Granola

14-day free trial · No credit card required · Cancel anytime